Marketing The Tour

When one thinks of cycling the first thing that comes to mind is the Tour de France, this is because there is such a huge marketing and merchandising machine that is driving the race that many people do not look at the overall possibilities of what is going to happen and what is occurring in the race. All they are aware of is that it is going on, and that they feel the need to watch because they believe that the rest of the worlds is paying attention and that they might miss something that may happen.

Remember marketing is all about perception, and with the professional bicycle race in France every year, the perception is that it is the most important thing that will happen and you will not want to miss a moment of it, or you will be left behind with the rest of the pack.